What is ICM (Integrated Concept Management)?

The emergence of the concepts is as old as human history. Together with socialization , the concepts, have provided the creation of basic principles in human and community life. All individual and social relations have been established based on concepts and their perceptions. There is no non- concept in the society, but only agreement and differences in concepts.

When we look at the history of marketing and sales, there is experienced a development from the product process which continued through branding, and today reached the level of conceptualism. Now, a lot of purchase and preferences are formed on conceptual acceptance and adoption. Brands without conceptual integrity begin to disappear over time.

ICM (Integrated Concept Management) is a work method that suggests the delivery of the brand and services in a concept integrity. Today it is an inevitable necessity to program and implement all activities carried out within the operation of a business with a design that contains the basic concepts.

The ICM training and consulting company not only generally approaches the companies but also gives services like issuing programs by taking into consideration the firms basic concepts. Training and consulting programs prepared with concept integration are providing return on investment in order to distinguish the companies in the field of competition.